Home Coronavirus Updates Minister told to use events to kick-start economy and improve cash for self-employed

Minister told to use events to kick-start economy and improve cash for self-employed

by Saul Leese

Over twenty CEOs from many of the UK’s leading destinations, event venues and creative agencies met online last week as part of the UK Events Industry Board’s Leaders Panel to discuss the government’s support for the UK’s £70bn business events sector with Minister for Sport, Tourism and Heritage, Nigel Huddleston MP.

The Minister asked attendees for their thoughts and comments and said that he would raise their concerns and recommendations wherever possible. The group discussed the government’s economic measures and whether they were providing enough support for the entire events industry, what other challenges the industry was facing and what further support is needed from government.

While members of the panel warmly welcomed the recent economic measures, there were a number of concerns regarding cash flow and additional flexibility on its Job Retention Scheme to include eligibility for event venues and event agencies.

Members shared the following recommendations with the Minister:

  • Collaboration and clear communication on the loosening/end of social distancing and mass gatherings restrictions. Members recommended that the government work with the industry to plan and develop clear communication of the loosening of these measures to ensure the industry can return to work sustainably and at scale. Members also recommended that clear communication and government advocacy was needed to reassure travellers and consumers that the UK is safe


  • Further measures to improve cash flow for businesses/self-employed workers would be appreciated. Other economic and policy recommendations included the government providing additional funding to the British Tourist Authority (BTA) to support the business events industry through its programmes and marketing campaigns and the government enabling an accessible and welcoming visa scheme for business travellers.


  • Use the events industry as a catalyst to ‘kick-start’ and recover the economy after the COVID-19 crisis. Members noted that major international events can provide significant inward trade and investment opportunities in key government industries and shape international perceptions of the UK. They also noted that the events industry can support hundreds of thousands of jobs.

The Minister acknowledged that many businesses and individuals in the events industry were struggling because of COVID-19. He noted that he was grateful to the many organisations helping amidst the crisis, in particular the ExCel Centre, the National Exhibition Centre (NEC) and the Scottish Events Campus (SEC), which had become, or offered to become, temporary hospitals to support the NHS.

The Minister actively encouraged members to continue to communicate their concerns and recommendations through industry trade bodies and noted his intention to host another panel with the advisory panel in the coming weeks.


  • Nigel Huddleston Minister for Sport, Tourism & Heritage, DCMS
  • Michael Hirst OBE Chair, Events Industry Board / Business Visits and Events Partnership
  • Ian Edwards CEO, ICC Wales & Celtic Manor Resort
  • Darren Johnson CEO, Reed Exhibitions
  • Simon Kimble Chair, Clarion Events
  • Francis Loughran (observer) Assistant Director for Trade in Professional & Business Services, Department for Business, Energy and Industrial Strategy
  • Kerrin MacPhie Head of Business Events, VisitBritain
  • David Martin (observer) Tourism team, DCMS
  • Helen McCabe Managing Director, BCD UK
  • Nigel Nathan Managing Director, Olympia
  • Oonagh O’Reilly ICC Belfast (on behalf of Catherine Toolan, CEO)
  • Sheila Pardoe (secretariat) Tourism team, DCMS
  • Simon Parker Executive VP, Informa
  • Dale Parmenter Managing Director, DRP Group
  • Julian Pullan Vice Chair, Jack Morton
  • Jeremy Rees CEO, ExCel Centre
  • Gareth Rogers CEO, Farnborough International
  • James Selka CEO, Manufacturing Technologies Association
  • Mark Shashoua CEO, Hyve Group
  • Chris Skeith (Observer) CEO, Association of Event Organisers (AEO)
  • Rick Stainton Group Executive Director, Smyle
  • Emma Squire (Chair) Director, Economic Recovery Team, Department for Digital, Culture, Media and Sport
  • Paul Stoddart Managing Director, Carlson Wagon-Lits
  • Laura Stocken (observer) Private Office, Minister for Sport, Tourism & Heritage
  • Mark Taylor CEO, Queen Elizabeth Centre II
  • Dan Thurlow Director of Exhibitions, Scottish Events Campus
  • Ian Taylor Managing Director, National Exhibition Centre (NEC)
  • Michael Wryley-Birch CEO, TRO Group



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