In her latest feature, EN guest editor, Ruth Carter, speaks with Alexia Maycock, chief marketing officer at CloserStill Group, about the importance marketing will hold as the event industry re-opens. Venues are ready; organisers are ready; contractors are ready. But, with the ‘wing-and-a-prayer’ date of 21 June fast approaching, never has the role of marketing been so important in helping ensure that our exhibitors and audiences are equally as ready and excited as us to be...