Marketing budgets have reduced 0.5%, according to the latest Bellweather survey, released 17 October. Respondents noted a ‘downward revision’ in Q3, which they attributed to “heightened economic and political uncertainty”. It is the first-time marketing budgets have reduced in seven years. However, marketing executives have observed cuts to their allocated spending, the net balance was broadly unchanged from the prior quarter (+0.0%) and slightly below neutrality. Hesita...