Leading retailers including Wickes have hailed marketing automation at the Internet Retailing Expo, following a £7m revenue boost using machine learning. The two-day event, held at the NEC, brought together retail brands to discuss the future of marketing and technology in ecommerce through a series of keynote speeches and panel discussions. The event featured talks and panels from Wickes, Avon, Co-op and other leading retailers, highlighting how marketing automation has unlock...