Lime Venue Portfolio (LVP) has launched a report giving an overview of the UK’s unique and unusual venues, showing steady growth in the sector.
The report, entitled Unique & Unusual: A Market Overview, was produced in partnership with event industry expert Tony Rodgers, one of the creators of the UK Conference & Meetings Survey.
Nick de Bois, chair of the Events industry Board, provided a foreword for the report, which also includes contributions from Unique Venues of London, Event Concept and Calder and Capita.
“Everything from the research to the expert commentary within the report nods towards us as a high performing part of the venue market, and one that plays a crucial role in the events industry,” commented Jo Austin, sales director, Lime Venue Portfolio. “As an established sector of the industry, we have the responsibility to provide more leadership, and a bigger voice in front of creative event professionals looking to do more expansive events.”
The report shows a continued contribution from unique venues, with 20 per cent of all events falling into the sector, and with a heavier weighting as venues of choice amongst both corporate and third party agency organisers.
“The research indicates that unique venues are more popular with brands and businesses and the third parties that represent them,” added Austin. “This is hugely encouraging for us, it shows that we are a big part of the future of the events industry, and a major contributor to its growth and sustainability. It’s now up to us to take on more leadership within the industry.”
The report is freely available to event professionals at limevenueportfolio.com/unique-unusual-market-report.