Corporate event organisers have become the driving force in the growth of the unique and unusual venue sector, according to new research launched today by Lime Venue Portfolio.
The Unique & Unusual Venue Report shows that it is the corporate sector that now use unique venues more than any other buyer group, making up 55% of the market. The report also underlines the role these organisers play in creating higher production, more experiential events, again growing the value of events held in unique venues.
The annual report is the second following its inception in 2017. It includes input from some of the industry’s leading personalities, including; James Heappey MP and Chair of the All Party Parliamentary Group for Events; Kerrin McPhee, Head of Business Events, VisitBritain; and the Association of British Professional Conference Organisers, as well as statistical input from the UK Conference & Meetings Survey Report (UKCAMS).
“When we first launched 10 years ago, no one could have imagined venues from country houses to an indoor ski slope, would be seen as such a credible, high performing venue option, or that as a group, we would be doing multiple venue agreements with the likes of EY and HSBC,” commented Jo Austin, sales director, Lime Venue Portfolio. “The report truly underlines the continuing growth and development of our sector in the market and its impact on the wider UK events industry. The Unique and Unusual venues sector is now making up 18 per cent of the overall venues market.”
Unique & Unusual: A Market Overview’, was produced in partnership with Tony Rogers, events industry research expert and joint creator of the UK Conference & Meetings Survey. The report also includes contributions from Hannah Luffman, Unicorn Events, as well as video content and infographics on the sector.