Karren Brady’s six-point plan for business success was the highlight of her keynote speech on day one of International Confex.
Brady, star of BBC’s The Apprentice and vice-chairman of West Ham United Football Club, told a packed audience at Olympia London that leadership, ambition, determination, attitude, direction and being positive were essential for success in the business world.
Speaking on attitude she said: “If you don’t like something change it. If you don’t have the power to change it, change your attitude.”
Brady revealed her path through the footballing world, explaining how she joined Birmingham City Football Club in 1993 as a 23 year-old with the club in administration. She amusingly told how one of her first questions from a journalist at her opening press conference was on her vital statistics.
Now at West Ham United, she oversees the 8th highest income of a UK football club, with the club now sitting 10th in the Premier League.
Explaining her business methods she said that she asks all employees to work with her personally for a day and encourages all 800 staff members at the Hammers to know every part of the business. This includes asking the millionaire footballers to work once a month in the club’s ticket office.
Citing a good leader she named her hero Martin Luther King – who said that good leaders show their strength in times of challenge not moments of comfort.
She also spoke of her club’s impending move to the Olympic Stadium in 2016 and spoke highly of the upcoming conference facilities.
Image: Left, International Confex event director, Donna Bushell, right, Karren Brady.
By Domenic Donatantonio
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