Two suppliers of ear-piercing systems will be exhibiting at Jewellery & Watch 2020, giving on-site demonstrations, insights and advice into this trending retail solution.
Ear-piercing as a retail solution has undergone significant growth in the last 12 to 18-months, the teams behind Studex UK Ltd and Inverness Safe and Gentle Ear Piercing will be on-hand to give attendees more information about how they can apply ear piercing to their own practise.
Studex was established in the United States over 40 years ago and now has offices in 40 countries. Its Studex System 75 is available with a range of 18ct, 14ct and 9ct gold earrings, as well as titanium, surgical grade stainless steel, and 24ct gold plated options set with CZs, gemstones and diamonds.
Commercial business manager of Studex UK Ltd, Kathryn Darwin, said: “As a company we have seen an increase in interest in our systems over the past 18 months and are excited to meet new retailers to demonstrate our products and training programme.
“Adding ear and/or nose piercing to your business introduces a reason for customers to visit your store. As a service, it is not something that consumers can purchase online for next day delivery or click and collect.”
Service and solutions brands specialist, Goodman Bros, will present Inverness Safe and Gentle Ear Piercing at Jewellery & Watch 2020, alongside Connoisseurs Jewellery and Watch Care and Lox Secure Earring Backs.
Inverness was established in 1974 with the aim to offer a safe, quick and sterile system for piercing ears in a retail environment.
Inverness brand and training manager, Rebecca Thorn, said: “You can’t pierce ears on the internet and pulling customers back into store rather than shopping online will increase footfall and sales not just in piercing but other product lines too. Having your ears pierced is a special moment and jewellers can create this for their customers with our help, making them a lifetime customer.
“Piercing generates footfall and it creates loyalty: customers tend to return for their first pair of earrings and remember this key event. Consumers would prefer to have their ears pierced in a professional and trusted environment, which is where jewellers come in.”
Jewellery & Watch 2020 will host a range of businesses in its Jewellery Services & Solutions Sector, including point of sale and display specialists, packaging experts, software companies and tooling and machinery suppliers. Highlights include Clarity & Success, HS Walsh, Pursuit Software Ltd, IWM Designs, Hewitt Jewellery Equipment and Cleopatra Trading Ltd.
Jewellery & Watch will take place from 2-6 February, 2020 at the NEC, Birmingham.