Home TopicMergers & Acquisitions ITE Group is now the owner of EdTech show Bett

ITE Group is now the owner of EdTech show Bett

by Stuart Wood

EdTech show Bett has announced it is under new ownership, and has launched a new partnership with Learnit alongside appointing a new director.

ITE Group will now own Bett’s portfolio of shows, and will be putting substantial investment into Bett’s UK show in January at ExCel, as well as its summits across the world and Bett Educar in Brazil.

Learnit is a new venture-backed conference for the global learning ecosystem. Learnit events will run concurrently to EdTech, broadening the visitor pool to each event, and bolstering both group’s reputations as important meeting places for the global education community.

Rachel Brodie has also been appointed to the new role of global portfolio director at Bett, effective from 1 October. Brodie has worked at Bett since 2014, and has helped to grow its international presence via global summits.

Bett will now become part of the Brands Division at ITE Group, which is run by Elizabeth Deeming.

The new leadership team will drive a number of important developments as part of ITE’s focus on delivering improved customer service for Bett clients. These new initiatives include a new global visitor and EdTech leader programme, new VIP services for our key accounts, new zoning and show floor layout, and a spotlight section for exhibitors to display or launch products.

Mark Shashoua, CEO of ITE Group (pictured), commented: “Bett is a truly global brand that we believe has an enormous potential for growth given the right investment. We are passionate about delivering best in class events and these initiatives that we are introducing will bring added value to this great show.

“Rachel’s knowledge of schools and teaching will be invaluable in her new role. I am confident that these changes will reinvigorate the global Bett brand.”

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