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ITB Berlin adapts meeting software to bring attendees together

by Olivia Powell

Grip, a matchmaking software, has been utilised in order create virtual meeting spaces for ITB attendees after the event’s closure as due to the Covid-19 pandemic.

The annual travel trade show was one of the first exhibitions to close due to the coronavirus outbreak.

The event, which launched in 1966, brings together decision-makers, experts, buyers and professionals from across the travel industry. It aims to help its attendees ‘build up the strongest business and customer relations through face-to-face’.

Over 130,000 attendees were scheduled to arrive in Berlin for the event which was cancelled after the first cases of COVID-19 in the German capital were announced.

However, due to the imminent challenges facing the travel industry in the wake of the virus, Messe Berlin believed it was ‘vital to connect the industry despite not being able to meet face-to-face’.

In two days, matchmaking software Grip had adapted its platform to allow event attendees to still hold meetings despite the event cancellation.

To support those who had already travelled to the city, Grip modified its technology to include varying locations, allowing attendees to meet with their colleagues in alternative locations around the city.

For those who we unable to travel to the event in person, meetings were still able to take place via a new integrated virtual meeting room technology. The new offering gave attendees the opportunity to hold the pre-event scheduled meetings virtually allowing colleagues to meet and do business.

Around 300-500 virtual meetings took place after the cancellation of ITB Berlin and across the Grip platform throughout March.

The CEO of Grip, Tim Groot, said: “The travel and events industry are incredibly robust and resilient and ITB Berlin was a unique opportunity for us to demonstration how technology can play its part in helping individuals come together and supporting their industries.

“At Grip, our mission is to bring the business world together through AI-powered interactions and now more than ever, it is vital for technology to empower organisers and attendees to continue.

“I’m incredibly proud of the Grip team for pulling together in such a short period of time. We look forward to continuing to offer this service, along with our already very well-established platform in the future.”

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