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International Confex announces partnership with Benchmark Collective

by Olivia Powell

International Confex has announced that it will be partnering with Benchmark Collective to power its Confex sales lounge.

Benchmark Collective will be working alongside International Confex organiser Mash Media’s sales team to deliver their first live event rebook post the pandemic.

Helen Harlow, Benchmark Collective co-director, said: “The Benchmark approach has always been very people and customer focused, we take the time to listen to exhibitors, to learn about their individual desires, to improve their experience and we help organisers to create a healthy rebook culture, where customers look forward to engaging with us as their trusted sales partners. Add in a huge dose of Benchmark skill, enthusiasm and empathy, we aim to deliver value and generate lasting ROI for all exhibitors. Confex 2021 will be a huge celebration for the return to live events, we can not wait to be a part of the growth of this incredible event and deliver a successful rebook for Mash Media.”

International Confex event director, Duncan Custerson, added: “This edition of Confex is vitally important not only for us, but for the wider events industry, we have a responsibility to lead the way in terms of best practice in all areas of service delivery for our clients. We all want to ensure that our sector bounces back securely and that we move forward to secure our future and rebook is an important focus for our sales strategy. In this crucial year, we want to professionalise our rebook and focus completely on delivering the best possible experience for our clients, so Benchmark Collective were an obvious choice as partners as we trust them to support us to deliver the best possible customer service for our clients.”

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