Informa Markets is launching, 17-28 May, an annual dedicated online platform for pharma, CPhI Discover. It is designed to encourage suppliers and customers to network and will sit alongside CPhI’s portfolio of in-person events.
As well as offering tools for discovering and meeting new partners remotely, CPHI Discover is designed to maximise the value from future in-person events by helping evaluate more partners in advance and pre-qualifying the best leads.
“There’s been a subtle shift in the way pharma sources new leads and, moving forward, we expect to see pharma companies with the highest growth rates utilising a multi-platform approach, especially as the industry expands and competition for the best partners increases. Practically, this means starting conversations with new customers much earlier and ensuring companies fully maximise the value they get from one of their most precious commodities, the events they attend in person,” said Cara Turner, brand director at Informa Markets.
CPhI Discover will also deliver a content programme, an online marketplace with pharma innovations and a virtual matchmaking experience.
Organisers are hoping the 10-day event will play host to 13,700 visitors and 570+ global exhibitors, with 20 keynotes and five days of virtual meetings in week two.
CPhI added that its data showed 79% of attendees to its previous digital edition – the CPhI Festival of Pharma – had not attended an in-person event before.
“The benefit of a platform like this is that you can meet far greater numbers of people spread over the course of 10 days – and widen your industry network – but it also means attendees can pre-qualify the most promising leads to take forward into in-person events. This will not only save pharma companies time in terms of evaluation and meeting logistics, but it will also transform the value they get from future CPhI events,” Turner added.
“The use of progressive profiling means profiles are built quickly and intuitively so that when the event goes live, you can concentrate solely on meeting partners and watching content… This type of intelligent hybrid approach, with smart targeting, is very much the future of how we will do business in pharma,” added Nicola Souden, brand manager at Informa Markets.
More information: https://www.cphi.com/discover/en/home.html