Home TopicEvents Inaugural National Snow Show hosts 9,723 attendees

Inaugural National Snow Show hosts 9,723 attendees

by Joe Gallop

The first edition of Raccoon Events‘ National Snow Show hosted 9,723 attendees and 150 exhibitors at the NEC from 23-24 October.

After 16 months of planning, organisers declared the show a success with visitor numbers described as being steady throughout the entire event.

The event kicked off with snowsports legends Chemmy Alcott, Billy Morgan, Jamie Nicholls and host Scott Penman meeting visitors and handing out products to over 500 visitors who were waiting for the doors to open.

The show hosted brands including K2, Ski Exchange, Decathlon, Salomon, AfterJam, OOSC, Dalbello, Marker, Volkl, Planks, Picture Organic and Oneskee. The event also hosted beginners ski and snowboard lessons on the SnowDome dry slope, with demonstrations and lessons on the Skate Mini Ramp from Graystone Action Sports. Other features included the RAF Nordic Biathlon experience and the Palm Culture Balance Board.

Visitors had the opportunity to speak to travel experts with resorts and destinations on-site including Crystal Ski Holidays, Andorra Travel Services, France Montagne, Ski Andorra, OTP Swiss Holidays, Snowsport Scotland, LAAX, Aoster Valley Tourist Board, Blue Sky Ski Holidays, Peak Ski Adventures.

The show hosted an Après Drinks reception sponsored by Ski Club Great Britain, Maison Sport, Ski Exchange and RedChurch Brewery at the close of day one.

Stephen Morgan, MD at Raccoon Events Active Division, said: “We knew the event would be good but we were blown away by the reaction from both the industry and the visitors. It was a hard 16-month slog to get the show to where it was, in hugely challenging circumstances, no one knowing what the state of the travel industry would be in 21/22 and following on from the toughest year the industry has faced in a very long time.

“The support of key organisations, the faith our early adopter brands showed and the appetite from the public to attend a snow show meant we were able to deliver a very successful event. We have huge plans for the Show with 2022 already shaping up to be double the size. We have already signed more brands than we had at this year’s event and have some incredible speakers booked up– watch this space because 2022 planning is already underway.”

Morgan continued: “We have received a lot of feedback from the event and we are taking it all on board, we are planning to have more brands, more space, more have-a-go experiences and more destinations with the latest kit available to buy with a healthy mix of consumer-focused content and trade opportunities. If you are interested in getting on board for 2022 we would love to have you and together we can give our industry the boost it needs.”

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