New research by the In-house Corporate Events company (ICE) has revealed that events organisers are prioritising non-event related metrics as part of event performance measurement. The research was made in collaboration with Cvent, a meetings, events, and hospitality technology provider, and also found that seven in ten in-house corporate events organisers identify  proving return on investment (ROI) and data measurement as the top challenges they plan on addressing in 2020. Th...