Brand experience agency Ice is celebrating its 10th birthday. The agency has spent the last decade helping client O2 conquer the mobile market; supporting its sponsorship activity in music at The O2 and O2 Academies, its involvement with England Rugby as a Principle Partner and helping it to grow its successful Priority rewards program. Ice has been one of O2’s longest serving agencies, since its first event in 2009, and responsible for both internal and client facing experiences and...