Global exhibition services specialist Freeman has signed a new three-year sponsorship agreement with UFI, the global association for the exhibition industry.
Freeman becomes a ‘UFI Research patron’ and will sponsor UFI research programmes. The new agreement runs until March 2021.
UFI produces global, regional, and topical research, including the Global Exhibition Barometer, the World Map of Venues and the forthcoming Global Economic Impact of Exhibitions.
Chris Preston, managing director Freeman EMEA, comments: “Building a meaningful connection with your audience, as well as truly understanding what their needs are, can only be discovered through strategic relationships and research. We are incredibly proud to be UFI’s official Research Patron and help enable initiatives that will drive and share industry insight and drive partnerships.”
Kai Hattendorf, CEO and managing director of UFI, says: “We are very pleased and grateful to Freeman for its continuous generosity. This new agreement will strengthen our ongoing and incoming research activities.” He added, “Freeman is already supporting the NGL Grant programme activities, and the annual Global CEO Summit event. We thank Freeman for their support and look forward to our close cooperation over the coming years.”