Exhibition research provider Explori has appointed Chloe Richardson as VP senior corporate relations.
Richardson will be responsible for corporate event and exhibit programmes, helping Explori’s partners demonstrate events’ ROI and impact to their business stakeholders through measuring, comparing and benchmarking customer event metrics.
Prior to joining Explori, Richardson was the master of ceremonies and content at GDS Group. Before that, she ran her own business, Acier Events, which worked with event teams and organisers to improve commercial results through strategy redesign, onsite engagement and bespoke training and coaching.
With over a decade of experience in the events industry, Richardson is described by Exploiri as a multi-lingual corporate event champion, experienced in writing, coaching and executing sales strategies for global events across sectors.
In 2020, she was named a member of the EN 30underThirty (EN30) and was a judge for this year’s awards. Last year, she was featured on Glisser’s Most Influential Women in the Events Industry and Most Influential People in Virtual Events lists, as well as appearing on the Red Laces series of Women in Business.
Richardson said: “I am passionate about the global events community, from trade shows to corporate events and everything in between. Understanding people and sharing knowledge gives me an enormous buzz and I am so excited that this role brings together everything I love about events.
“As the industry learns from the upheaval of the past two years, making a measurable difference to the entire events community as part of the Explori team is a dream come true.”
Explori managing director Sophie Holt said: “Chloe’s unique set of communications skills makes her the perfect person to head this fast-growing division of Explori.”