More than 60 exhibitors have already been confirmed for the inaugural Mums Show Live at Alexandra Palace next year.
The exhibition claims to be the only interactive event in the UK to target mums of children aged 4 to 12.
Mums Show Live MD Jason Franks said the show is looking to bring more than 20,000 parents to the event on 16-19 May 2013.
Exhibitors already confirmed including Photobox, Kumon Education, London Zoo, Rainbow Play Systems, Joules and Micro Scooter.
Mums Show Live is the first launch by former executive vice-president of DMG Events, Jason Franks, and claims to fill a gap between consumer events targeting new parents and teenagers.
The exhibition will include an interactive marketplace, conversation theatre, information on educational services and schools, family-friendly homes and gardens, and a relaxation area for mums and dads.
Got a story for Exhibition News? Email us: firstname.lastname@example.org