The NEC said its key focus in the coming months will be to promote the role of exhibitions in supporting business growth across domestic and international markets.
“We need to highlight the volume of trade which takes place at exhibitions,” said Ian Taylor, managing director, conventions and exhibitions, NEC Group.
“In terms of homegrown UK businesses, hundreds of millions of pounds are exchanged. Our experience of the pandemic taught us a valuable lesson; we haven’t explained the business impact of exhibitions to the public in the way we need to. We are a physical marketplace, a positive force for UK PLC.”
The NEC said a key focus for the Birmingham venue will be to promote the opportunities for businesses in connecting with trading partners.
Pre-pandemic, exhibitions generated £11bn of business sales, contributing £5.4bn of GDP and supporting 114,000 jobs.
Business secretary Kwasi Kwarteng, who will open the inaugural Manufacturing and Engineering Week at the NEC this week, said: “I commend NEC Birmingham, and the whole of the UK exhibition industry, for their tireless work putting great British businesses rightfully in the spotlight.
“The UK is a world leader across industries from aerospace and health technology, to finance and IT, and telling those success stories to the world helps businesses to grow and create jobs across the country.”