The business events industry must respond to the changing needs of attendees and organisers post-pandemic, according to a new report commissioned by ExCeL London. The report, Event with Intent, includes insights gathered from 300 delegates, event organisers and agencies, exploring event visitor behaviours and factors influencing attendance. The report, launched at IBTM in Barcelona this week, calls for the industry to redefine ROI as ‘Return on Intent’ in order to m...