Former Time Inc. UK marketing director of advertising Lisa Batty has launched a new trade marketing consultancy – Memorable – dedicated to creating events with a ‘memorable’ twist. Her co-founder and chairman is ex-Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of more than 50 years, the duo will work with media brands, agencies and publishers whose objective is to enhance their brand profile and deepen client relationships through memorable events.