Trade shows have almost ceased to exist during the pandemic and their future is uncertain. Virtual events are neither as useful nor as lucrative as the physical model, so what next? The events industry is worth £70 billion annually to the UK economy and employs about 700,000 people, according to the 2020 BVEP UK Events Report. Its extended influence on research and UK and international trade is near-unquantifiable but it is undoubtedly a very strong and positive one. ...