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EN Engage: Bringing the Audiences Back

by EN

Whilst organisers are ready and raring to return to live shows, our audiences may take a little more persuading. Ruth Carter talks to marketing expert, Helen Coetzee about the tactics needed to light the way back to attending shows. Providing a mix of ‘back to basics’ with fresh ideas, Coetzee talks about the building blocks needed to deliver really impactful marketing plans.

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