Electronic components distributor RS Components has launched a 35-tonne exhibition truck, designed by drp, which has been travelling around Europe demonstrating their products.
Divisions drpexhibition, drpevents, drpvideo and drpdigital worked collaboratively to design, create and execute the interactive and transportable exhibition.
James Howarth, RS Components’ head of product management in Northern Europe, explained: “We wanted to put RS on the map – literally – and increase our visibility in the market among people from all walks of life.
“We’d like customers to come to us, but we understand it’s hard for them to spare time away from their workplaces, so this truck means we can bring RS to them.”
Ed Vickery, head of drpexhibition added: “It was a fantastic opportunity to be involved in creating such a ground breaking experience.
“Technology means an awful lot to us as a business, especially when it comes to innovation and having the all of the right teams working on a solution together.”