The NEC has demonstrated that venues can, and will, come up with ideas for new events.
The idea for the Respiratory Show came from the NEC Group’s market intelligence manager, Marc Aston, after research into the healthcare sector.
Aston said of what he found: “Respiratory illness really interested us because it is one of the major killers in the UK and one that is seeing deaths increase rather than decrease. Our research highlighted that there were events in this sector, but they were small and aimed at certain professions within the field.”
Once the idea was sparked, Aston had the unusual predicament of being a venue seeking an event organiser.
Nevertheless, Aston reached out to CloserStill Media, with NEC’s market development director, Richard Mann. He says this decision was due to their reputation: “CloserStill have a fantastic track record in bringing healthcare communities together and were therefore an obvious choice.”
CloserStill’s expertise in the healthcare sector was invaluable to the NEC. Using their contacts within the respiratory industry, Aston was able to answer critical questions, as well as provide evidence that the show was worth investing in. CloserStill suggested the event take place alongside Best Practice and Best Practice in Nursing, as it would encourage more visitors.
The event offered a conference programme delivered by a range of respiratory experts across both primary and secondary care settings, in addition to hands-on courses for delegates to experience latest techniques for a number of key topics.
The show was supported by NHS clinicians and healthcare professionals working in respiratory care and was free for all NHS, social care, public sector or qualified healthcare professionals.
Senior show manager for CloserStill Media, Ian Reynolds, spoke on the success of the event: “Within a day of opening, we have already had over 100 per cent uptake in exhibitor re-signs and new bookings for 2020, so couldn’t have asked for a better reception for the show’s launch. We have big ambitions for The Respiratory Show moving forward and see this as the start of a fantastic partnership.”
This is not the first time the NEC has contributed to the development of an event – the NEC Group Business Intelligence and Analytics team frequently support shows on target demographic work, whether they are established shows or wanting to launch.
Ashton said of the NEC Group: “The value add that is provided for organisers is a real a point of difference from the NEC Group’s competitors. We’re proud to be thought leaders in the market, from our work on marketplace categorisation to our extensive trends knowledge.”
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