In his latest feature, EN guest editor Simon Parker says that data is something to be nurtured, not neglected If I had a pound for every time someone in the events industry has said that “it’s all about the data”, when asked pretty much any question, I would have enough money to buy you all something very large and expensive. My original intention was to demystify what has become the hottest topic in events and try to pull out the pertinent facts so that we all ha...