Home TypeNews Confex Marketing Theatre: grow data, engage attendees and build revenue through digital

Confex Marketing Theatre: grow data, engage attendees and build revenue through digital

by Joe Gallop

Laura Davidson, co-founder and director at Tag Digital, hosted the second session of the day at the Marketing Theatre for International Confex 2021.

Tag Digital is a paid media agency that helps event organisers reach their goals using search, social and programmatic.

During the session Davidson covered how to capture good quality leads, how to generate revenue using data and digital and how to engage an audience year-round with 365 content campaigns.

She also explored benchmarks and what is good for attendee marketing-virtual and live events, as well as how to best utilise first-party data as we move to a cookieless world.

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