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Confex Future Focus launches in Manchester

by Nicola Macdonald

Launched at the iconic Mancunian venue Victoria Warehouse, Confex Future Focus was created to celebrate the bright future of the events industry and took place on 4-5 July.

Event organisers, agencies, corporate planners and suppliers were encouraged to join thought-provoking educational seminars and debates whilst building meaningful business relationships and extend industry connections.

The event welcomed Kate Thornton as its keynote speaker, sharing insights from her career as a presenter and afterwards engaging with the show exhibiting technologies.

While discussing the role of an event speaker she outlined: “There are all manner of things that can go wrong on the night and hopefully booking someone like me or one of my esteemed colleagues will ensure that even if it does goes wrong we can help you to some degree turn a wrong into a right. A live performer should be able to navigate any mic or technical issue, hopefully we’re the ultimate insurance policy for your event”.

Marcie Incario, owner and managing director of Out There Events, was keen to draw attention to Manchester’s’ events landscape arguing that when it comes to planning an event, the city is larger and cheaper compared to the capital and as a result more of an extravaganza experienced can be created for clients.

The show also welcomed the announcement that Unique Venues of London unveiled Borough Market as the newest member as this September sees the association celebrate its 25th anniversary.  Borough Market is London’s oldest and most renowned food market, championing the very best of British and international produce.

On display throughout the new trade show were a wide range of tech demonstrations including LED installations, peppers ghost technology from Musion, a virtual aquarium, a cave projection technology and a networking space with a host of technological inspiration.

As the event drew to a close, Mash Media event director Simon Farnfield added: “We launched this event off the back of many successful years with International Confex, so wanted to create a sister offering outside London, to champion the incredible suppliers, quality event delivery and look to the future of the industry. I want to thank everybody who helped make the first year of the show a success and look forward to planning its next instalment.”

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