Completely Group, a Surrey-based organiser, has announced the launch of a new initiative which may see it investing in around 10 new events over three years.
The new ‘Catapult’ campaign aims to engage with specialists and professionals within the event sector who have an idea for a new event or have spotted a gap in the market, but need the funding and resource to transform the show from an embryonic idea into reality.
Whether it’s a new event idea or a gap in an existing market, independent and family-owned Completely Events will be selecting from submitted concepts and providing funding and resources to bring the shows to life, providing the successful applicant can demonstrate a fully comprehensive and achievable business case.
By launching this campaign, the Completely Events portfolio of shows is expected to grow across new sectors, launching at least two new shows every year from 2020 onwards.
Dom Millar, CEO of The Completely Group, explained: “With complementary marketing, digital and events businesses in the group, we’ve proven ourselves to be a very agile organisation, never content with the status quo.
“For the past 18 years our core business has predominantly been within the real estate sector, but the launch of The South East Wedding Show for 2019 has demonstrated to us that it’s fairly straightforward to adapt and expand our portfolio of events when you have a great idea and a team that’s engaged, enthusiastic and creative.”
When asked about the types of new ventures Completely Events are looking to support and invest in, Millar said: “We’re looking at every opportunity on a case-by-case basis. As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation.
“We’re looking to engage with and support experienced event professionals who have identified an opportunity for a new show, across any sector and in any format, that will benefit from the resources, relationships and infrastructure we have in place as an award-winning events business.”
The Catapult initiative also has the support of Farnborough International Conference & Exhibition Centre, with venue director Michael Watton commenting: “We are delighted to get behind this new initiative from our friends at Completely Events. It’s in all our interest to help new events thrive at our state-of-the-art facilities. We aim to support and help de-risk new initiatives such as this.”
To learn more about the initiative or to apply, contact Completely Group CEO Dom Millar.