EN guest editor, CloserStill and Nineteen Group chairman, Phil Soar shares the lessons he wishes he had known 30 years ago. No, this isn’t about wishing I knew how to talk to girls (though it might have helped), nor that buying Apple and Microsoft shares would make me rich, nor betting at 10,000 to one that Chelsea would win two European Cups It is about what would have been useful to know when starting out on three decades of running trade show companies.