In his latest blog, Mash Media MD Julian Agostini reflects on the shell scheme model after a close encounter with the dog’s dinner… On my daily walk the other day, I narrowly avoided stepping in some dog excrement. And, after my instant irritation at the careless dog owner had subsided, along with the relief that I wouldn’t spend the afternoon hosing off my Italian boots, it occurred to me how unusual accidents of this nature are these days. Certainly, the...