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Celtic Collection survey reveals strong demand for return of events

by Louisa Daley

The Celtic Collection has released the results of its UK-based meetings and events sentiment survey, revealing a strong demand to get back to business.

The Celtic Collection carried out the survey in conjunction with ICC Wales to mark the return of live events to Wales and gauge the industry demand for a return to face-to-face conferences and events. 

The survey was carried out between 10-17 August 2021, with 266 event organisers taking part.

The results show a clear enthusiasm to resume meeting in person, with 65% of the event organiser respondents saying they are planning to hold a face-to-face event before the end of 2021. A quarter of those surveyed plan to hold more than ten events in the next 12 months, and 44% will hold their next event in Wales. More than half say they would not be looking for a hybrid element.

Just under a quarter of respondents reported that their job role had changed in the last 18 months, and the majority of event planners said they would prioritise safety and security when planning their next event.

There was also a preference for organising smaller meetings of under 200 people, and 37% are planning to accommodate under 50 people at their next event.

One respondent commented: “I have already held events for some clients, most are very keen to get back to face to face meetings rather than online, and venues so far have been very good at accommodating the changes.”

Another explained: “We are managing lots of different events and there are some clients that are apprehensive, but I do believe those are the clients that will remain with virtual/hybrid. We have so many customers that are so eager to be back out networking and enjoying other people’s company.”

Another commented: “I get the feeling that a lot of people once they are double jabbed are raring to go with a small degree of caution. We are looking forward to getting our business back in the room and not on Zoom.”

Jill Manley, business development director, Celtic Manor, said: “Now more than ever it’s important to listen to what our clients want so that we can continue to tailor our services to suit their needs. The results show a strong desire to return to face-to-face events, and we’re delighted to see such encouraging feedback and support for meeting in person once again.

“This reflects what we have already seen in new enquiries since we have known events can restart in Wales. We will be working with all our event organisers to ensure we get back to delivering exceptional experiences once again, while taking every step possible to ensure their events remain as safe as possible and mitigate against the risk of Covid-19.”

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