Operated by SMG Europe, the new £36m venue is part of Hull City Council’s £250m UK City of Culture legacy plan to invest in culture and the arts, and provides the city with valuable conference and exhibition space.
The venue includes a 3,500-capacity concert auditorium, with the flexibility to reduce to 2,900 all-seated, 1,400sqm of exhibition space, and an 800-capacity conference auditorium. There are several smaller rooms available.
Bonus Arena also boasts Europe’s second largest partition wall, which separates the 1,400sqm floor space from the 800-seat auditorium.
The venue crowns what has been an important time in Hull’s shift towards becoming a business events destination and is expected to generate up to £13.8m for the city annually. It will bring 30 full time and up to 150 part time jobs to the area.
Event professionals will be pleased to know that a number of new hotels are planned to open in the city, with Hull’s first branded four-star hotel, DoubleTree by Hilton, having opened earlier this year.
Bonus Arena has already had its soft opening, with four local bands performing in front of 1,500 people.
EN sister title, CN recently travelled to the city, read the destination guide here.