Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.
The chain will have a presence at four BRICKLIVE events in Glasgow, London, Belfast and Birmingham, and will be launching a soial media campaign to support the 2017 shows.
Toys R Us has one of the biggest ranges of Lego sets on the high street and will be bringing the latest and most popular collections to the shows, with many exclusive items available.
The collections will also tie into the new content for BRICKLIVE 2017 with the new BRICKLIVE Build Zones featuring dedicated Lego Minecraft, Lego Star wars, Lego City, Lego Architecture, Lego Friends, Lego Technics, Lego Ninjargo and Lego Duplo zones.
The new BRICKLIVE schedule marks the show’s first visit to Glasgow, which kicks off a national tour to coincide with the start of the school summer holidays on 20 July, and Belfast on 3 August.
The event returns to ExCeL London on 27 July and Birmingham on 26 October, during the autumn half term.
With an estimated 110,000 visitors over the four events, BRICKLIVE will welcome both professional and amateur fan displays for its visitors.
BRICKLIVE is being run by Insomnia Gaming Festival organiser Multiplay for 2017. Check out EN’s previous story on the company’s partnership with GAME Digital below.