The NEC Group has announced that the Genting Arena in Birmingham will be rebranded to Resorts World Arena, as part of its continued partnership with Genting UK. Genting UK has held the sponsorship of the 15,700-capacity venue since January 2015, and will continue to do so using the new brand name, as a means of aligning it to the popular Resorts World Birmingham leisure and entertainment destination, situated directly opposite the Arena. The decision also follows NEC Group’s r...