EN Editor Saul Leese talks to Paul Dominguez, founder of tamedMedia and Mark Parsons, MD at Events Intelligence, about how data can be used to strengthen tradeshows post-Covid-19. The digitalisation of events has created new flows of data which can be used to deepen engagement and drive future growth if used beyond the traditional marketing funnel. As we emerge from lockdown and evaluate the new landscape, many things have changed including the way we think. While many ...