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Amadeus launches online menu selector

by Nicola Macdonald

NEC Group-owned caterer Amadeus has launched a bespoke online menu selector for the International Convention Centre (ICC) in Birmingham.

The online tool is designed to help organisers planning an exhibition, networking event, conference or banquet build the perfect menu to enhance their event.

The technology solution means organisers can now quickly and easily construct a bespoke menu suitable for the requirements of their customers, theme and budget.

With a menu created by the ICC’s executive chef Simon Hellier, organisers will find over 500 different food and beverage products to choose from. Amadeus also offers the option to book live street food theatre stations and pop-up cocktail bars via the menu selector, while tried and tested conference packages and suggested wine pairings for banqueting dishes help make the selection process even quicker for busy event organisers.

Craig Hancox, general manager for Amadeus at the ICC, said: “Speaking with our clients, and those within the wider events industry, we found that a common complaint of event organisers was the time it took them to select catering options – particularly when it came to booking for large scale events over several days.

“No one in the events industry was offering a real alternative to the traditional manual booking systems. With the ICC menu selector we have created a fantastic tool which is quick and easy to use – literally turning what could be a day’s work for an organiser into a few minutes.

“We were also keen that the client didn’t lose the personal service element we’ve come to be known for so once they’ve built their menu online, a dedicated catering account manager will work with them to suggest refinements or enhancements to their booking.”

James Elston, sales director at the ICC, added: “We’re really excited about this unique product which Amadeus has designed specifically for the ICC. The online menu selector is a one stop shop for event organisers, allowing them to build a bespoke menu suited to their specific needs.


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