Home Coronavirus Updates All signal, no noise, as UFI Asia-Pacific Conference goes all digital in May

All signal, no noise, as UFI Asia-Pacific Conference goes all digital in May

by Paul Colston

Global association of the exhibition industry, UFI’s 15th annual Asia-Pacific Conference is to be held on 20 May 2021 as an all digital event.

The programme will provide insights from industry leaders across Asia and exhibition industry leaders from over 20 different markets are expected to gather online to discuss and debate life after Covid-19, as well as other pressing issues facing our changing industry in Asia and around the world.

The event – which had previously been slated for Melbourne (MCEC) when hopes of an in-person event were high – is still open to all industry professionals and will be moderated by Mark Cochrane, UFI regional director for the Asia-Pacific region.

The line-up of speakers from around the region, includes keynote speaker Margaret Ma Connolly, president and CEO of Informa Markets in Asia, who will share her views on the future of multichannel events and discuss how the Informa Markets Asia portfolio has changed through Covid – and, importantly, where it’s headed.

Wendy Lai, vice-president of Global Sources Exhibitions in Hong Kong, will lead a session on building digital communities.

Pre-pandemic, China was the largest exhibition market in the region and it has been one of the first markets to return to organising events. With that in mind, UFI has invited Jor Zhou, CEO China at GL Events, to present ‘Growth Strategies in China in a Post-Pandemic World’.

“The past year has been challenging for UFI members everywhere, but we are starting to see progress as events have restarted in markets like China, Japan and Australia. So, we are excited to hold the 15th UFI Asia-Pacific Conference and give the industry a chance to get together and look ahead to better days. We look forward to welcoming everyone at our first all-digital UFI Asia-Pacific Conference,” says Mark Cochrane.

Kai Hattendorf, UFI CEO and managing director, adds: “At a time when the internet is flush with industry content from countless sources it is ever more important to offer quality. To deliver relevance, our content-driven line-up here is intentional – this year’s event will be the ‘one-stop shop’ to get all the latest updates and trends from and for the region. With over five hours of new content, networking opportunities and fresh perspectives on where we go post-pandemic, this year’s UFI Asia-Pacific Conference is ‘all signal, no noise’.” the UFI Asia-Pacific Conference brings together industry leaders from organisers, venues, service providers and government bodies. To register and to see the full programme, visit: www.ufiasia.org

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