AGENDA: EXHIBITOR OR VISITOR?9th March 2017 | published by EW SHARE
It’s an age-old quandary: Without high quality exhibitors, visitors won’t come, but without the right visitors, exhibitors won’t part with their hard-earned cash. But, who takes priority?
MIKE ANDERSON, MANAGING DIRECTOR, HALE EVENTS
It’s a tough call to make, but for us, the most important person at any of the trade shows we organise is the visitor.
It can be easy to focus too much on the exhibitor, as they are the ones...
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