The AEO has announced its Talent Working Group will be launching a free online training programme for sales, marketing and ops professionals within its membership.
The Leader of Tommorow (LOT) training is a specialist programme devised by experienced trainers. It will take the form of a series of webinars, the first of which will take place on 5 October, ending on 15 February 2019.
‘Email Marketing’ is the topic of the first webinar, delivered by Marilyn Jarman from Espresso Marketing. Following this, Lou Kiwanuka from OpsShaper will speak on time management, then Chris Ginnelly, MD of the UK Sandler Training branch, will discuss ‘Developing a System’ in sales.
Alison Willis (pictured), chair of the Talent Working Group, said: “The AEO Talent Working Group has introduced this training programme to support Leaders of Tomorrow within AEO membership.
“The trainers have been carefully selected by the AEO to ensure they can offer expertise in the role as well as an understanding of the events industry. They have each developed training content in close consultation with senior industry marketing, operations and sales professionals to suit the needs of their teams.
“With three exceptional trainers on board, I’m really excited to see how rising stars in the industry will translate what they learn into their daily roles.”