£1m hosted buyer programme to boost appeal of IPEX 20144th September 2012 | published by EW SHARE
Informa Exhibitions is investing £1m into an international hosted buyer programme for its quadrennial printing industry event Ipex 2014. The programme will focus on bringing key prospects from the global print community to Ipex 2014 as part of a VIP strategy aimed at increasing ROI for the event’s exhibitors. The hosted buyer initiative follows reports of
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