A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector. 73% of 18-34s rated experiences over physical products, and 60% of consumers said they feel more loyal to brands they can interact with. It also found that in the past 12 months, 57% of UK consumers have engaged in some way with experiential activity. Furthermore, consumers are more likely to expect experiential activity from certain types of businesses than ...