The experiential industry needs to do more to ensure it is using the right digital tools to support and track results, according to a panel debate at International Confex on 1 March. The session, called ‘Value 2020: Understanding the value of events’, assessed how the events landscape has changed and what more needs to be done to prove its worth. “We’ve seen a massive shift in the past 10 years towards integrating digital into events and now it’s d...