In his latest column for Exhibition News, Phil Soar says effective measurement of the industry could soon be a thing of the past.  There are probably not many of us who will mourn the loss of graphs, statistics and useful information about our industry. But that is where we are. The original EVA analysis of exhibitions was called “The Facts”. But as far as our industry was concerned, it would have been better named “Don’t Try to Confuse Me With The Facts...