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9,000 VISITORS FOR IMEX FRANKFURT

by Nicola Macdonald

Almost 9,000 hosted buyers and visitors attended IMEX Frankfurt on 15-18 May for four days of focused business, education, connection and community.

 

Total appointments between buyers and the 3,500 exhibitors rose to 68,500 for the 2017 show, which took place at Frankfurt Messe.

 

Following a year of planned improvements to the appointment system, focused on educating buyers about the value of giving exhibitors mini RFPs (‘appointment profiles’) in advance, 74 per cent of all buyer and exhibitor appointments were based on an appointment profile, an increase of 42 per cent.

 

Ray Bloom, chairman of organiser IMEX Group, commented: “The strong level of business conducted here this week is evidence of the wholesale resilience and positive outlook of the market in what are challenging times all over the globe.”

 

The introduction of EduMonday added event technology, event design certification and business masterclasses to the options available to every single participant.

 

“Our intention was to create a truly democratic pre-show education event – with something for everyone regardless of whether they speak German or English or come as an exhibitor, hosted buyer or visitor,” added Bloom. “This unilateral approach has gone down really well, with several people saying they plan to send their whole teams to the show a day earlier next year to take advantage of EduMonday. The superb feedback from participants indicates this is a strong formula for the future.”

 

The many additions and innovations in Hall 9 also made a huge impact; another of IMEX’s efforts to give hosted buyers, visitors and exhibitors a higher quality of service and care, which included a lot more space to relax and recharge. Once again, the feedback was positive with appreciation of the strong visual links between Halls 8 and 9 and the expanded show being on one level generating a much stronger sense of community and a cohesive experience.

 

The new EventTech Academy in Hall 9, the new TechTours on the show floor, the new IMEX App and the experiment of adding Frank, a Chatbot on the website, are further evidence of IMEX evolving its technology offering.

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