Media 10’s This Morning Live, which took place at the NEC on 17-20 May, welcomed over 30,000 visitors through the doors for its second edition.
Along with 200 big name and boutique brands exhibiting, the event also had a roster of stars from the eponymous morning show, including Phillip Schofield, Holly Willoughby, Eamonn Holmes, Ruth Langsford, Rylan Clark-Neal and Alison Hammond.
Katy Roberts, This Morning Live event director, said: “This Morning is one of ITV’s most loved and iconic brands. Taking the presenting family and the wonderful mix of content and shopping that we’ve brought from the studio, the event connected the essence of the show to its core audience who travelled in their thousands from far and wide.”
The event saw over a 300 per cent increase on stand rebooking for next year’s event.
Richard Morey, managing director for Media 10, concluded: “It was really clear that the commercial viability of brand activation at This Morning Live delivered on a multitude of levels for those with a presence at the show.
Brands targeting the distinct and succinct demographic, which we brought through the doors of the NEC, took advantage of the many opportunities to amplify their proposition and as such, we achieved an ambitious rebook with a 300 per cent increase year on year.”