World Travel Market London, a global trade event for the travel and tourism industry organised by Reed Exhibitions, has announced it will generate a record £3.4bn in deals from the 2018 event, up from £3.1bn in 2017.
More than 1.4 billion trips are predicted to take place in the global travel and tourism industry in 2019, with that number expected to rise to 1.8 billion by 2030.
Meanwhile, inbound tourism to the UK is approaching 40 million trips annually and outbound tourism by Brits is almost 73 million.
WTM London saw a four per cent rise in visitors in 2018, attending to meet with 4,664 exhibitors representing 182 countries.
World Travel Market London, senior director, Simon Press, said: “I am delighted with the record amount of business conducted at World Travel Market London 2018.
“This success firmly positions World Travel Market London as the event where ideas arrive and a must-attend for national and regional tourist boards, global brands, luxury and technology companies.
“The record visitor numbers at WTM London 2018 alongside the £3.4bn in business generated shows that World Travel Market London – as it approaches its 40th event in 2019 – and the travel and tourism industry are both in good health.”