Julian Agostini, MD at Mash Media, suggests that to be taken more seriously by both media and government, the component parts of the events sector should reconsider how they identify What’s in a name? Or rather, what name are you called when you immediately know that the situation is serious? It won’t surprise those who know me well to hear that I’ve been called many things, and nearly always justifiably. However, bizarrely, it’s my own name being used that most...