Exhibition London has now opened its doors, after 10 months of renovation and redevelopment.
Exhibition London, a brand-new venue and event space, is now ready for use for exhibitions, conferences, brand activations, and much more.
A collaborative project from Unibail-Rodamco-Westfield and venue specialists Broadwick Live, Exhibition London is part of the £8bn regeneration of White City.
Renovations included designing a mezzanine floor; fitting a new acoustically rated roof; preserving the existing windows; retaining an original gantry crane that was used when the building portrayed the Acme Factory in the 1988 cult classic Who Framed Roger Rabbit?; and installing a system of acoustic louvres.
The venue takes its name from its proximity to the site of the Franco-British Exhibition of 1908. The Grade II* listed Dimco building was first built at Westfield London in 1899 as an engine house for Central London Railways, was later used as a bus shelter, and is now an event space. The extensive developments have preserved the venue’s heritage – like the TFL brickwork and other original features – whilst also modernising it; the Victorian structure has been integrated with high-end design work.
The venue offers two floors of 1,271sqm of event space in addition to double height ceilings and custom interior design combined with original features. The venue also has two inbuilt bars, reception space, cloakroom facilities and green rooms, and can host events for up to 2,396 standing, 1,365 theatre style and 775 for seated dinners.
Westfield London also provides a range of branding opportunities as the largest shopping centre in Europe, attracting 30m visitors annually.
The Exhibition London brand was created in conjunction with London’s Carter Studio. Architect Nissen Richards Studio created the initial concept for the interior design, then the design and construction team at Unibail-Rodamco-Westfield’s developed the concept. 93ft provided guidance on the finishing materials as well as producing the overall appearance of the interior fixtures.
Full-service agency Venue Lab will be exclusively responsible for all corporate venue hire management, and are now taking bookings for events from January 2020 onwards.
CEO for Venue Lab and director for Broadwick Live, Simon Tracey, said: “I am excited to be bringing this amazing new venue to market as I feel London lacks spaces of this size. Although Exhibition London is a Grade II* listed building, we have carefully designed it to be a tailor made event space with luxury features to enhance its original heritage characteristics. I hope it will play a key role in the White City regeneration project, helping to further identify the area as a mixed-use development, a place to live, work and play.”
Head of design and construction UK/Italy and co-director of construction management Europe for Unibail-Rodamco-Westfield, Keith Whitmore, said: “Our design and construction team have worked closely with Broadwick Live and the architectural team to restore and repurpose this iconic, 120-year-old Grade II* listed building, protecting its fabric and heritage whilst bringing it into public use for the first time ever. Throughout, we’ve been committed to respecting its past and investing in its future, to offer fantastic, contemporary experiences against a stunning Victorian backdrop.”
This article recently featured in Exhibition News magazine. For more content like this, click here.