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Wales brings its “Year of Discovery” to IBTM World

by Stuart Wood

The Welsh government’s business events team is launching a new campaign for 2019, titled the ‘Year of Discovery’.

The campaign is intended to highlight Wales’ appeal as a centre of expertise and academic research, as well as its natural landscapes, culture and heritage. Visit Wales has brought the campaign to IBTM World, which kicked off 27 November in Barcelona.

Heledd Williams, head of business events for Visit Wales, said: “IBTM World is an amazing platform for a country like Wales to accelerate its growing appeal as an international business events destination. Event planners are increasingly looking to countries like Wales with connectivity, expertise and wonderful places to explore.

“The ‘Year of Discovery’ will be a great opportunity to highlight Wales’ pioneering history and innovation with a range of unique business events venues from Cardiff Castle to the Chateau Rhianfa just waiting to be discovered.”

Visit Wales will be sharing a stand with seven Welsh partners including, Cardiff, ICC Wales, Celtic Manor Resort, The Vale Resort, Cambria DMC, Venue Cymru and Think Orchard, all with a vision for the future of business events in Wales. Each will showcase the unique business event experiences throughout the country in city, countryside and coastal locations.

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